Blog

How to Tap Revenues using the power of analytics

Posted on 12/06/13

Gauging the revenue earned by the company is an important thing. But not every company does this itself, but they rather opt for outsourcing Revenue Analytics for business profit. The purpose of revenue analytics is that it helps the company keep proper track of sales as per the marketing and then measure the total amount of revenue generated. This methodology helps the sales executive gauge movement through different stages starting from the buyer's behaviour. The most popular model in use is Marketo's Revenue Cycle which includes a lot of stages.

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Outsourcing Analytics Services to India

Posted on 17/10/12

India has become the cherished destination for outsourcing business services. Data Analysis Outsourcing is a relatively newer domain. And it emerged from big financial institutions & consulting companies who hire subject specialists & statistical experts to manage end-to-end projects directly from the offshore centres. With cross-geographical training happening & Indian professionals picking up on communication & project management skills, multi-million dollar projects started to engineer by the offshore teams. This was a great step in the journey as it shed the belief that only the processes with ‘mundane, repetitive’ elements can have outsourcing capabilities.

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